Science online

LHCb announces a charming new particle

|SOURCE| Today at the EPS Conference on High Energy Physics in Venice, the LHCb experiment at CERN’s Large Hadron Collider has reported the observation of Ξcc++(Xicc++) a new particle containing two charm quarks and one up quark. The existence of this particle from the baryon family was expected by current theories, but physicists have been [...] Read more

A new paradigm in sweat based wearable diagnostics biosensors using Room Temperature Ionic Liquids (RTILs)

Abstract |SOURCE| Successful commercialization of wearable diagnostic sensors necessitates stability in detection of analytes over prolonged and continuous exposure to sweat. Challenges are primarily in ensuring target disease specific small analytes (i.e. metabolites, proteins, etc.) stability in complex sweat buffer with varying pH levels and [...] Read more

Neural network predicts bond energies like a pro

New computational method learns how to estimate bond energies as well as a trained synthetic chemist. |SOURCE| ‘Chemical bonds are only defined by the minds of good chemists,’ says John Parkhill, researcher at the University of Notre Dame in Indiana, US. But his latest study turns this idea on its head. Parkhill’s team has designed a neural [...] Read more

Research suggests sexual appeals in ads don’t sell brands, products

Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three decades suggests that’s the case. |SOURCE| “We found that people remember ads with sexual appeals more than those without, but that effect doesn’t extend to the brands or products that are featured in the ads,” says University [...] Read more

< 1 ... 4 5 6 7 8 ... 211 >